MerchantWire
Beauty Signal Brief #001

Stop guessing what’s working in beauty this week.

Get Beauty Signal Brief #001: 3 durable creative patterns + how to test them next week. Join MerchantWire early access to receive the weekly brief and the searchable proof library.

  • Real examples (hook + format + offer) — not abstract trend decks
  • Proof stacks: why a pattern works + what to do next
  • Optional 15-min teardown for teams scaling paid
Get Brief #001 + Early AccessRequest a teardown slot

What you’ll walk away with

  • • A short, evidence-shaped brief you can hand to a creative or growth owner
  • • 3 patterns that look durable (not one-off virality)
  • • 2 tests per pattern (hooks + proof + offer angles)
  • • A default proof-stack recipe to make claims believable

Built for beauty operators

MerchantWire is built for teams where the competitive tempo is weekly.

Good fit
  • • Beauty / personal-care DTC brands ($5M-$100M)
  • • Growth, eCom, brand, product, and agency operators
  • • Teams shipping creative weekly and testing offers/routines
Not yet
  • • General ecommerce dashboards
  • • Quarterly research reports with no execution path

What’s inside Brief #001

Most teams are still iterating creative on vibes. This is a short brief you can use to ship 2-3 stronger tests next week.

Pattern 1 - Outcome-first hooks

Declare the outcome in the first 1-2 seconds. Faster self-identification lets proof stack underneath.

Pattern 2 - Proof stacks

Visual proof + mechanism + social proof. Structure wins over noise.

Pattern 3 - Offer clarity

Clear regimen framing and time horizon beat novelty-first messaging.

Signals → decisions (not dashboards)

We translate competitor moves and consumer signals into weekly plays. Every recommendation ships with a proof stack so you can defend decisions internally.

FAQ

Is this a free newsletter?

Yes. Early access gets you the weekly brief and product updates.

Do you need access to our ad account or GA?

No. Teardown is public-funnel only.

What happens after I sign up?

You receive Brief #001. If you want help applying it, book a teardown slot.

Get Brief #001 + Early Access

No spam. If it’s not useful, you’ll know in 60 seconds.

Scheduling is not configured on this deployment yet. We still capture teardown intent from the form and can share booking manually.
Outbound + email delivery remain disabled unless explicitly approved.